Friday, December 18, 2009

Real heroes we can believe in

Special to Focus on Participants, Programs and GOLF CHANNEL-Sponsored Tournament

St. Augustine, Fla. (December 17, 2009) – The First Tee will be the subject of a one-hour special, “Celebrating The First Tee,” featuring The GOLF CHANNEL Invitational for The First Tee. The show will air at 8 p.m. EST Sunday, Dec. 20, 2009 on GOLF CHANNEL.

The GOLF CHANNEL Invitational for The First Tee is a premiere national golf and marketing event featuring a competitive tournament for business executives and their guests. Held annually, and with participation by youth from The First Tee Chapters around the globe, The Invitational serves to support The First Tee Chapters throughout the United States and in five additional countries.

“Celebrating The First Tee” will highlight The First Tee Chapters and participants, snapshots of various aspects of the organization and stories of support from corporations around the globe for The Invitational and The First Tee, integral to the organization’s success.

“Each year, thousands of young people around the world receive direct benefit from The First Tee through various sponsored events like The Invitational”, said Joe Louis Barrow Jr., chief executive officer of The First Tee. “Through GOLF CHANNEL’s remarkable international reach with shows such as ‘Celebrating The First Tee,’ more and more individuals will recognize the effects of The First Tee and its mission to enhance the lives of young people through the game of golf.”

“Celebrating The First Tee” will take viewers to the 2009 Invitational held in October at Callaway Gardens through footage and interviews with event participants including youth from more than 14 different The First Tee Chapters and corporate sponsors who take a great role in helping The First Tee provide its programs. The show also will highlight a variety of professional golfers who support The First Tee, extraordinary Chapters and even a former participant of The First Tee who is now an instructor.

For more information about The First Tee and its programs, visit

About The First Tee

The First Tee ( is an initiative of the World Golf Foundation, a 501(c)(3) nonprofit organization based in St. Augustine , FL at World Golf Village , home of the World Golf Hall of Fame. Its mission is to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf. Since its inception in 1997, The First Tee has introduced the game of golf and its values to more than 3 million participants in 49 states, over 3,000 elementary schools and five international locations – Canada, England, Ireland, New Zealand and Singapore. Former President George H. W. Bush serves as honorary chairman. The First Tee Founding Partners are the LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA.


GOLF CHANNEL is a multimedia, golf entertainment and services company based in Orlando , Fla. The GOLF CHANNEL cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow GOLF CHANNEL to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. GOLF CHANNEL’s digital platform of businesses is led by, the number-one golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.

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