Rule of thumb when there is bad news on a stock is you never want to buy into it while the news is just coming out...the rule of thumb is "you can't catch a falling knife".
Tiger Woods is a falling knife.
Pepsi announced they are terminating the Tiger sports drink to focus on it's core brands. They say it's not timed with the TigerGate, but I'm sure they is a moral clause in the contract that lets Pepsi move on. And let's be honest...was it really a great branding idea? I think not. I think Pepsi is better for it.
This is a way to reduce any more cuts in Pepsi's hands.
Tiger's team is smart to stay hidden and to wait until the smoke has cleared. What he says now won't do any good until the bottom has fallen out...like his mother-in-laws stomach.
Thanks for reading. Keep it in the short-grass,